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Research papers

Retail audit panels, international brands and advertsing expenditure in Hungary

The paper is divided into three parts. The first one describes the retail structure pre- 1989 and the rapid developments in the last 3 years in terms of the numbers and profile of retail outlets. The sources are official statistics and a retail...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Authors: Yiannis Papadopoulos, George Sphiktos
June 15, 1993
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Citation

Papadopoulos and Sphiktos (1993a, June 15). Retail audit panels, international brands and advertsing expenditure in Hungary. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/retail-audit-panels-international-brands-and-advertsing-expenditure-in-hungary


Research papers

How methodologies are adopted to provide internationally comparable results

For many years, a debate has been going on, sometimes heated, other times controlled, about the quality of research that is being carried out in the Middle East and how it compares to that of the larger European countries. Why this should be so owes...

Catalogue: Seminar 1987: Research In Arab Countries
Author: Yiannis Papadopoulos
June 15, 1987
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Citation

Papadopoulos, Y. (1987a, June 15). How methodologies are adopted to provide internationally comparable results. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/how-methodologies-are-adopted-to-provide-internationally-comparable-results